In the early 1970s, businessman Aloys Coppenrath and his cousin, master confectioner Josef Wiese, created a plan to produce cakes and pies for customers across Germany and buy them from their local merchants. The two cousins, whose families have been in the confectionery business for over 200 years, decide to freeze their products immediately after baking. By cooling them to temperatures below zero degrees, it is ensured that their goods reach customers in fresh condition. At the time, their idea was a revolution.